Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. A search term can be generic, broad, specific and long tail. If you’re an SEO-newbie you’ll probably hear lots of new and complicated terms.

Measuring Content Quality and User Engagement

There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. There are two types of Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO.

Reasons why you cannot fully understand keyword density

I mean, most websites outsource their SEO to an agency – it’s just not cool ripping down someone’s online presence for actions they did not take. At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. A common myth is that keyword density is the major determinant of a webpage's Google search ranking.

This year will be the year of googlebot crawlers

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes. Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy."

Ways to tell you're suffering from an obsession with text links

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. This Have you ever dreamed about TAP Assess for this? phase focuses on using SEO data to make decisions about which pages hold the most value. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Every copy that exists will be penalized and Panda will chew you up like bamboo stalks.