URL structure acts as a categorization system for readers

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google …

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Backlinks are about so much more than Search Engine Optimisation

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. If it …

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Things to avoid when dealing with content

Content that is valuable and useful gets shared. Create something people can use right away. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside …

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How to survive your first encounter with keyword stuffing

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. If you are working …

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How to focus on javascript

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Diving straight into the internet without any clear game plan is time-wasting …

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The infamy behind walled garden sites

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. It takes time for Google to recognize your website and assign it the authority …

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Taboos about rankings that you should know

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. In the short term, improving your SEO can have a dramatic impact on getting new customers. Before you decide which keywords are …

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Can mobile search really make a difference?

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. As a result, Google has put great effort into knowing when an inbound link …

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Education is the best legacy when it comes to inbound links

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Focus on publishing compelling, quality content …

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Learning about keyword stuffing

There are two types of backlinks, and they are internal backlinks and external backlinks. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. Google likes to pretend that great content, and great websites, will …

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Why Doesn’t SEO Always Work?

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount …

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Google announces 'speed update' for the mobile ranking algorithm

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Buyers using search engines to look for information tend to …

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Google's algorithm tries to mimic the decisions of real people

Google might interpret that important information is available on pages that you link externally through the keywords. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your …

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Go On Podcasts

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. It is recommended to take a holistic approach to SEO and …

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Help with geolocation and international SEO

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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How to Optimize for Voice Search

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Focus more on Brand building

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. As …

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How to improve your conversion rate

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Fundamentals of Earning and Attracting Links

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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More about the pros and cons of backlink indexing

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. In the past, creating keyword rich anchor text used to be considered an effective strategy …

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Target Relevancy And Engagement Over Traffic

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings …

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No-index or Remove Thin Pages

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Bing pays more attention to the authority of the site

Get people talking about your brand, and mentioning it on their website, or any website for that matte Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. While Google is the big …

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Encourage Comments on Your Site

Optimise your website content for the best organic reach possible. If you create high-quality pieces of informative content on your website page-to-page, you will rank. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down …

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The first choice should be SEO

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your …

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Leverage the work your competitors have already done in optimisation

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Google does not work only the way it used to …

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