The hidden agenda behind scraping

High authority links are great, but in my opinion, relevant links win the game every time. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The correct order of keywords will generally …

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Don't miss out SEO from your detailed marketing checklist

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Placing keywords in these tags can be beneficial in some search engines. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different …

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Self-publishing Parasite SEO based purely on keyword density

I think of black versus white hat in terms of night versus day. Most companies use SEO to increase website traffic, which in turn, increases revenue. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding …

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Reasons that marketers love gateway sites

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Google has placed an increased onus on trust …

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Discover the connection between user experience anchor text

Pages should be free of HTML validation errors. In itself it cannot be harmful for your SEO but what would Google prefer? Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO …

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Carve out time for concentrating on web 2.0

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites …

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Average monthly search volume

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide …

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The meta keywords tag is not a ranking consideration

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Trends That Will Shape Your Marketing Efforts

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Be certain to use your long-tail terms

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Don’t over promise in the …

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Google ranking factors

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. When …

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Keywords in Headings

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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How the Changes in HTML 5 Will Affect SEO?

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. If you're building links based on metrics, chances are that your rankings will drop when …

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What is real SEO?

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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First of all, check your web site for thin-content pages

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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Improved page segmentation

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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