The time you invest in ROI will pay back with improved positioning

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

more ...

How you will benefit from white hat SEO

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a …

more ...

My rule of thumb is build a site for a user, not a spider

Duplicative or unnecessary website content can also hold you back from your true ranking potential. When you delete one or more posts or pages from your site, there’s often collateral damage. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even …

more ...


Low Word Count

Despite all the changes, the fundamentals of search engines remain the same. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Check your webpage source code in order to measure the size of text content compared …

more ...

Be Active on Pinterest

For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. SEO does take time, money and effort. The fears that SEO is …

more ...

Use anchor text

With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. If you want to link to somebody but you don’t want it to count as a vote (you don …

more ...

Ensure that the focus of the post is narrow enough

People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Companies that repeatedly add links to directories are also more likely to be seen as spamming …

more ...

Write Interesting and Meaningful Descriptions

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). HTTPS stands for ‘Secure’. It …

more ...

SEO is a clean, lean, marketing machine

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Googlebot is the name …

more ...

Try optimizing your TF-IDF scores

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

more ...

Understanding the rationale behind outbound links

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term …

more ...

Help create content (that builds links)

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Generally speaking you don’t want orphan pages (those that aren’t …

more ...


Beauty is important and usability is even more critical

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it …

more ...

Create backlinks with your location as anchor text

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

more ...