More focus is put on search engine spiders

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Paid link-building is considered black hat SEO and …

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Natural building blocks for your site

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. It’s not as easy to …

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Things your competitors know about doorway sites

After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Choose Relevant Images – It can be tempting just to attach any cool-looking …

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Let's follow cloaking best practise

So, what it can do, how long it takes, how much it costs, the effort involved. Links back to your site from elsewhere online are an important way to improve your search ranking; Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

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Understanding the rationale behind subheadings

Google almost always honors disavow requests that include such documentation. You will not be able to control when Googlebot and other search engine spiders visit your site. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the …

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Who links back to my site?

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The user’s keywords are typically shown in boldface when they appear in the search results (sometimes …

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How to Write Post Blog Posts That Rank Well

Write locally oriented content: It’s one of the best things you can do to improve local rankings. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business …

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Keyword driven anchor text reigns supreme

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating …

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Run locally-targeted ad campaigns

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. If you focus on building links that send real visitors to your website, you will soon find out that it …

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Keep Your Content Simple

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The biggest SEO mistake you can make during a website redesign is to …

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Define your goals

Mobile is becoming more popular every year. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are …

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The need to quantify quality

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Create a list of your closest competitors. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone …

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Help with geolocation and international SEO

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms A high authority site will rank much faster than you. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites …

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Check what’s happening in your streams

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons …

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