Is time up for SEO?

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

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The reason everyone loves user generated content

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. This seems easy enough: Why does trust matter so much? Ensuring that users can find your site continuously means gaining long term customers.

Succeeding in SEO means paying attention to googlebot crawlers …

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Go long-tail and forget metrics

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. You need to utilise all aspects of digital marketing to form a …

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Not all negative SEO attacks are readily noticeable

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup …

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Reasons why you cannot fully understand keyword stuffing

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has …

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The back story of offsite SEO

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Search is very …

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Produce quality, SEO-friendly content

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. It doesn’t matter …

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Do you struggle with optimizing your blog posts for SEO?

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to …

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What Does It Mean for SEO?

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Understanding Your Competitive Landscape

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). Because Google likes sites that link out to good quality content, publishing your …

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Can I Just Write Naturally and Rank High in Google?

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way …

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Be personal in a way that big businesses can’t be

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Your keyword …

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Google Algorithms Target Low-Quality Content

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Link Intersect for SEO

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Develop …

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Why Your Content Strategy Should Center Around Evergreen Content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Use discretion with hashtags

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Research other business websites and encourage them to link to your site. Joint ventures are …

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How do you make a Google friendly link?

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. The SERPs will most likely choose to display your meta-description …

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One or more methods?

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for …

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JavaScript can hinder crawling

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. You shouldn’t wait passively for people to finally decide to link to you. Too many links, and it seems like your …

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High ROI

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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SEO and SEM can work together beautifully

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. To do the broken link-building method, you must find broken links on …

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Without links, your content can’t rank

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Great images compliment great website copy

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Flash, undoubtedly tempts attraction, but it …

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Use, but don’t overuse your popular phrases

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Search drives an incredible amount of both online and offline economic activity. When using internal links, it’s important to link to the page with descriptive keywords. That …

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