Spiders and bots, oh my!

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. Really want people to read your articles? Use numbers in your headlines! Links aren’t just for navigation; they are also a tool …

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Growing popularity & links

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Due …

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Both SEO and social media posts drive traffic

A keyword like ‘coffee’, for example, wouldn’t tell you very much. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. You …

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Guest posting.

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. For a long time Google looked at the …

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How do you make a Google friendly site?

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Use some of your best keywords in your bio

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. To ensure consistently high quality, business owners and …

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Hummingbird also impacts long-tailed search queries

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Community Hijacking

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. Long form content is an inbound marketing strategy that is …

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Competitor link profile analysis is really beneficial

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming …

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You’ll be able to beat your competitors

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Each piece of content targets a single keyword

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. You …

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High quality links matter and make a huge difference

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be …

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Probably the most important thing is ...

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between …

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What search terms are your customers using?

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Links from a diverse range of websites are good, as …

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More powerful subheadings

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be …

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