A really cool way of writing description tags

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Just like you …

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Use 301 Redirects Effectively

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Identify your SEO keywords

I’m sure you don’t want to spend time creating content no one wants to read. . Announce your site to your network of users, friends, and partners. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns …

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A backlink is a link to your site from another site

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. You need to build content promotion into your content. This is the foundation of every successful …

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Finding Pages to Push Internal Links From

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is …

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Check in on your competitor’s strategies

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of …

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How to Optimize for Voice Search

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Links …

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Add valuable insight to your content

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. It helps the search engines quickly determine what the page …

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Evaluating Websites that May Not Follow Best Practices

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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Automatic anchor text

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying …

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SEO challenges large scale user platforms face

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. The meta description is not a ranking factor, but it does play …

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Interlink your web pages

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is …

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Optimize images with your key term

A great and fast way to convey your goal is by using headlines and taglines. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to …

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