Wait. Are search engine spiders really that simple?

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of …

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Make link building your centre of attention

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to …

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Maybe walled garden sites will be a thing of the past

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Keep a list of keywords that bring traffic from organic search queries to your …

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Beginner's guide to CTR

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona …

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Self-publishing Parasite SEO based purely on html

Couple amazing content with timelessness, and you start to see the value of evergreen. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Ideally, you should undertake keyword research well before you choose a domain name, structure your site …

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Move as much programming code as possible to external files

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Use each keyword carefully

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Anchor text has been a huge talking point within SEO for many years now. If you want your content to stand out from the glut of …

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Try to use the keyphrase once or twice per paragraph

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you …

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On-page SEO principles

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of …

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Convert visitors of your website to customers

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Add valuable insight to your repurposed content

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which …

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Number of backlinks to the domain

Prioritize keywords and phrases, plurals, singulars and misspellings. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning …

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Are you focussing on the right keywords?

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. What used to be a handful …

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Preview Your Site on Mobile Devices

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Dig through your customer communications to find additional, actively used keywords. Talk to …

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Mobile Search Implications

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Avoid link directories that link to all types of websites

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Create an Engaging Web Presence

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building is all about …

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Google Doesn’t Publish PageRank, So What can We Do?

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Be aware of your competitor's new links

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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What Do I Need to Do In Order to Optimize My Site for Bing?

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on …

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