How do you make a Google friendly link?

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. The SERPs will most likely choose to display your meta-description …

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One or more methods?

Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for …

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Getting More Value Out of Your SEO Campaigns

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly …

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JavaScript can hinder crawling

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. You shouldn’t wait passively for people to finally decide to link to you. Too many links, and it seems like your …

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Fix all Broken links

If the wrong people are hitting your website, it's all for nothing The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Speaking from experience, I have often seen product manufacturers describe a product from their point of …

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Probably the most important thing is ...

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between …

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How to Optimize for Voice Search

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Links …

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Use relevant search terms in prominent places

You need to understand where you are now in order to accurately assess your future rankings. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more …

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Target Relevancy And Engagement Over Traffic

An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings …

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Mobile Search Implications

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Canonical URLs for SEO

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Every site-owner needs to gather links and local business owners would probably benefit even more for good …

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High ROI

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Improved page segmentation

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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It’s time to revolutionize our approach to specifics

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Long Tail Keywords are long and very specific keyword phrases that …

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No-index or Remove Thin Pages

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Add valuable insight to your content

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. It helps the search engines quickly determine what the page …

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Evaluating Websites that May Not Follow Best Practices

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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SEO and SEM can work together beautifully

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. To do the broken link-building method, you must find broken links on …

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Automatic anchor text

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying …

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Without links, your content can’t rank

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Add Content Expiry Headers

Your goal should be to create links to individual posts/pages along with those leading to your homepage. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. How …

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Avoid link directories that link to all types of websites

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Bing pays more attention to the authority of the site

Get people talking about your brand, and mentioning it on their website, or any website for that matte Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. While Google is the big …

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Dissecting Your SEO Competitors

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. If you want people to link to you, make it easy for them …

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Talk to your customers

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. You should include a sitemap on your website that holds an index …

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Write Interesting and Meaningful Descriptions

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. In the early days of SEO, you …

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Easy to read and digest

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Find forums online that are related to your sites niche and get involved …

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On its own, content does nothing for your business

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Your website won’t be found if people have to search too hard for …

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Create an Engaging Web Presence

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building is all about …

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SEO challenges large scale user platforms face

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. The meta description is not a ranking factor, but it does play …

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Build a mobile-friendly site

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Google Doesn’t Publish PageRank, So What can We Do?

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Be aware of your competitor's new links

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Beauty is important and usability is even more critical

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it …

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Create Images That Attract Links

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting …

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Encourage Comments on Your Site

Optimise your website content for the best organic reach possible. If you create high-quality pieces of informative content on your website page-to-page, you will rank. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down …

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Featured snippet opportunities

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Google’s number-one mission is to answer users’ queries in …

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Interlink your web pages

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is …

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The first choice should be SEO

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your …

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What search terms are your customers using?

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Links from a diverse range of websites are good, as …

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Optimize images with your key term

A great and fast way to convey your goal is by using headlines and taglines. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to …

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