Checking for Links for SEO

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals …

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Improved page segmentation

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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How to Optimize for Voice Search

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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The need to quantify quality

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Create a list of your closest competitors. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone …

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Your site speed isn’t important

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. A great way to up your SEO in a general sense is to regularly update your site with …

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Focus more on Brand building

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. As …

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Keywords in Headings

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Number of backlinks to the domain

Prioritize keywords and phrases, plurals, singulars and misspellings. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning …

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Cherish the more competitive terms in your buckets

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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How to improve your conversion rate

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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How the Changes in HTML 5 Will Affect SEO?

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. If you're building links based on metrics, chances are that your rankings will drop when …

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Link Intersect for SEO

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Develop …

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Finding Pages to Push Internal Links From

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is …

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Fundamentals of Earning and Attracting Links

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Try optimizing your TF-IDF scores

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

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Community Hijacking

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. Long form content is an inbound marketing strategy that is …

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Competitor link profile analysis is really beneficial

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming …

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Understanding the rationale behind outbound links

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term …

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Check in on your competitor’s strategies

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of …

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Have a Fast Load Time

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Coming up with great content is …

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You’ll be able to beat your competitors

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Each piece of content targets a single keyword

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. You …

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Structuring the entire page

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that …

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Reap the rewards in the form of traffic

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Ideally page titles should include the search term for which the website has been optimized. SEO isn’t an inherently spammy or unethical form of marketing …

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The more engaging your content, the better

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are …

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More about the pros and cons of backlink indexing

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. In the past, creating keyword rich anchor text used to be considered an effective strategy …

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Why Your Content Strategy Should Center Around Evergreen Content

When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search …

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Guide your customers through to the call to action

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail …

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Help create content (that builds links)

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Generally speaking you don’t want orphan pages (those that aren’t …

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What is real SEO?

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Are you focussing on the right keywords?

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. What used to be a handful …

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High quality links matter and make a huge difference

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be …

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Preview Your Site on Mobile Devices

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Dig through your customer communications to find additional, actively used keywords. Talk to …

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Some websites are not as good as they seem to be

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. You don’t merely want people to see your website. You want them to visit it, spend …

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Using Anchor Text to Increase Value

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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What is your unique selling point (USP)?

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Companies of every size can implement at least one aspect of internet marketing …

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Help with geolocation and international SEO

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms A high authority site will rank much faster than you. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites …

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How Much Should You Be Spending On SEO Services?

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business …

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Making Websites More Visible

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect …

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Use discretion with hashtags

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Research other business websites and encourage them to link to your site. Joint ventures are …

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First of all, check your web site for thin-content pages

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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