Understanding Your Competitive Landscape

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). Because Google likes sites that link out to good quality content, publishing your …

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Low Word Count

Despite all the changes, the fundamentals of search engines remain the same. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Check your webpage source code in order to measure the size of text content compared …

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How do you make a Google friendly site?

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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On-page SEO principles

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of …

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The meta keywords tag is not a ranking consideration

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Keyword driven anchor text reigns supreme

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating …

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Link-based search marketing does not optimize for search

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Google RankBrain is perhaps the greatest invention …

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Use 301 Redirects Effectively

The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines “crawl” the web, using virtual spiders (or bots). As these spiders follow the links on pages to other pages, they store information as they go. And …

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Google's algorithm tries to mimic the decisions of real people

Google might interpret that important information is available on pages that you link externally through the keywords. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different keywords, no more than 10 of them would ever drive significant traffic to your …

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Trends That Will Shape Your Marketing Efforts

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Use Internal Links

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Convert visitors of your website to customers

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Identify your SEO keywords

I’m sure you don’t want to spend time creating content no one wants to read. . Announce your site to your network of users, friends, and partners. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns …

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Be Active on Pinterest

For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. SEO does take time, money and effort. The fears that SEO is …

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Be certain to use your long-tail terms

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Don’t over promise in the …

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Be certain to use your long-tail search terms

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. If you execute your keyword research properly, you’ll end up with a …

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A backlink is a link to your site from another site

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. You need to build content promotion into your content. This is the foundation of every successful …

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Add valuable insight to your repurposed content

Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which …

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Can I Just Write Naturally and Rank High in Google?

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way …

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Google ranking factors

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. When …

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Use some of your best keywords in your bio

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. To ensure consistently high quality, business owners and …

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Search Engines- Helping us since ages!

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. If you want people to link to you, make it easy for them. Create HTML …

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Hummingbird also impacts long-tailed search queries

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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Use anchor text

With all that said…SEO is still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. If you want to link to somebody but you don’t want it to count as a vote (you don …

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Ensure that the focus of the post is narrow enough

People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Companies that repeatedly add links to directories are also more likely to be seen as spamming …

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Run locally-targeted ad campaigns

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. If you focus on building links that send real visitors to your website, you will soon find out that it …

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Write Interesting and Meaningful Descriptions

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). HTTPS stands for ‘Secure’. It …

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Be personal in a way that big businesses can’t be

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Your keyword …

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Google Algorithms Target Low-Quality Content

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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Keep Your Content Simple

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The biggest SEO mistake you can make during a website redesign is to …

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Define your goals

Mobile is becoming more popular every year. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are …

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SEO is a clean, lean, marketing machine

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Googlebot is the name …

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See what keywords your competitors are ranking for

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that …

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Go On Podcasts

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. It is recommended to take a holistic approach to SEO and …

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Help with geolocation and international SEO

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Create link-worthy content

The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. There is a common phrase that “content is king” when …

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