Are search volumes affected by keywords

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Every page should have a description that summarises its contents. Also, the landing page’s content is often limited, and you …

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Understanding the rationale behind subheadings

Google almost always honors disavow requests that include such documentation. You will not be able to control when Googlebot and other search engine spiders visit your site. Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the …

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Meaty meta descriptions may affect your splogs tactics

The three types of search algorithms are on-site, off-site, and whole-site algorithms. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems …

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How you will benefit from backlinks

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. In the recent years, Google became even more strict. Google launched 2 main …

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Self-publishing Parasite SEO based purely on html

Couple amazing content with timelessness, and you start to see the value of evergreen. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Ideally, you should undertake keyword research well before you choose a domain name, structure your site …

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A few words on analytics

Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. It is not entirely true though. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping …

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Increase Organic Traffic by the manipulation of link exchanges

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another …

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Discover the connection between user experience anchor text

Pages should be free of HTML validation errors. In itself it cannot be harmful for your SEO but what would Google prefer? Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO …

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Ways to tell you're suffering from an obsession with text links

Technical SEO is defined by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down …

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How to survive your first encounter with keyword stuffing

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. If you are working …

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The back story of offsite SEO

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Search is very …

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Find out more about anchor text

Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula …

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How to focus on javascript

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Diving straight into the internet without any clear game plan is time-wasting …

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We've reached a tipping point when it comes to SERPs

Finally, the content on your website can do a great deal to bolster your search engine rankings. Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. Meta …

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The infamy behind walled garden sites

Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. It takes time for Google to recognize your website and assign it the authority …

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Taboos about rankings that you should know

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. In the short term, improving your SEO can have a dramatic impact on getting new customers. Before you decide which keywords are …

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Personalization counts: how do page impressions fit into this?

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Optimizing your content is truly …

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Can mobile search really make a difference?

You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. As a result, Google has put great effort into knowing when an inbound link …

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Remove things that keep search engines away

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The easiest way to get …

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Education is the best legacy when it comes to inbound links

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Focus on publishing compelling, quality content …

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The best advice I've listened to about link research

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through …

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Carve out time for concentrating on web 2.0

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites …

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Learning about keyword stuffing

There are two types of backlinks, and they are internal backlinks and external backlinks. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. Google likes to pretend that great content, and great websites, will …

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Aligning Your Content

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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My rule of thumb is build a site for a user, not a spider

Duplicative or unnecessary website content can also hold you back from your true ranking potential. When you delete one or more posts or pages from your site, there’s often collateral damage. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even …

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Move as much programming code as possible to external files

Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the …

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Missing Alt Tags and Broken Images

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Long …

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Who links back to my site?

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The user’s keywords are typically shown in boldface when they appear in the search results (sometimes …

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A really cool way of writing description tags

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Just like you …

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Use each keyword carefully

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Anchor text has been a huge talking point within SEO for many years now. If you want your content to stand out from the glut of …

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Guest posting.

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. For a long time Google looked at the …

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Produce quality, SEO-friendly content

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. It doesn’t matter …

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Why Doesn’t SEO Always Work?

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount …

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A Google +1 can indirectly lead to a better page rank

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. I …

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Do you struggle with optimizing your blog posts for SEO?

As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to …

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Try to use the keyphrase once or twice per paragraph

Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you …

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Help searchers find information on your site more easily

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name …

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Why local link building?

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

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Universal Search/Blended Search

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? From the point of view of …

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Accessibility/spiderability

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …

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What Does It Mean for SEO?

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Assessing Historical Progress

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO …

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Average monthly search volume

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide …

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Google announces 'speed update' for the mobile ranking algorithm

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Buyers using search engines to look for information tend to …

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How to Write Post Blog Posts That Rank Well

Write locally oriented content: It’s one of the best things you can do to improve local rankings. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business …

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