Self-publishing Parasite SEO based purely on authority sites

If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. So, 3 to 5 years ago you could get a job, an entry …

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The hidden agenda of nofollow links

Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. It takes time, dedication, creativity, and patience to become …

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The mysterious world of html

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Regular blog updates offer ongoing ways for you to establish your …

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Things your competitors know about doorway sites

After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Choose Relevant Images – It can be tempting just to attach any cool-looking …

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Questions to ask about plugins

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. With top-notch content, visitors get more meaning because their issues are resolved and value for money …

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Things that make you love and hate bounce rates

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. If you …

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Are search volumes affected by keywords

If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Every page should have a description that summarises its contents. Also, the landing page’s content is often limited, and you …

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Meaty meta descriptions may affect your splogs tactics

The three types of search algorithms are on-site, off-site, and whole-site algorithms. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems …

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Find out more about anchor text

Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula …

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Education is the best legacy when it comes to inbound links

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. By adding keywords in the right places, you make it easier for search engines to judge the value of each page. Focus on publishing compelling, quality content …

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Carve out time for concentrating on web 2.0

Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites …

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Aligning Your Content

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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My rule of thumb is build a site for a user, not a spider

Duplicative or unnecessary website content can also hold you back from your true ranking potential. When you delete one or more posts or pages from your site, there’s often collateral damage. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even …

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Use each keyword carefully

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Anchor text has been a huge talking point within SEO for many years now. If you want your content to stand out from the glut of …

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Help searchers find information on your site more easily

h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name …

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Assessing Historical Progress

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO …

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Understanding Your Competitive Landscape

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). Because Google likes sites that link out to good quality content, publishing your …

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Keyword driven anchor text reigns supreme

By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating …

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Can I Just Write Naturally and Rank High in Google?

Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way …

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Search Engines- Helping us since ages!

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. If you want people to link to you, make it easy for them. Create HTML …

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Ensure that the focus of the post is narrow enough

People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Companies that repeatedly add links to directories are also more likely to be seen as spamming …

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Be personal in a way that big businesses can’t be

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Your keyword …

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Google Algorithms Target Low-Quality Content

After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching …

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How to Optimize for Voice Search

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Keywords in Headings

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Finding Pages to Push Internal Links From

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is …

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Fundamentals of Earning and Attracting Links

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Competitor link profile analysis is really beneficial

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming …

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Check in on your competitor’s strategies

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of …

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Reap the rewards in the form of traffic

Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Ideally page titles should include the search term for which the website has been optimized. SEO isn’t an inherently spammy or unethical form of marketing …

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Preview Your Site on Mobile Devices

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Dig through your customer communications to find additional, actively used keywords. Talk to …

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Some websites are not as good as they seem to be

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. You don’t merely want people to see your website. You want them to visit it, spend …

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Using Anchor Text to Increase Value

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going to be displayed for effective reach of this audience …

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What is your unique selling point (USP)?

A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Companies of every size can implement at least one aspect of internet marketing …

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Probably the most important thing is ...

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between …

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Use relevant search terms in prominent places

You need to understand where you are now in order to accurately assess your future rankings. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more …

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Mobile Search Implications

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Automatic anchor text

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying …

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Talk to your customers

The key to success is balancing risk with reward and keeping a close eye on your budget. You need to KNOW how much risk you're willing to take on and how much money it'll take to get results. You should include a sitemap on your website that holds an index …

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SEO challenges large scale user platforms face

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. The meta description is not a ranking factor, but it does play …

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The first choice should be SEO

Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your …

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What Do I Need to Do In Order to Optimize My Site for Bing?

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on …

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