Is time up for SEO?

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

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Unconventional knowledge about forums that you won't find in books

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

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The hidden agenda behind scraping

High authority links are great, but in my opinion, relevant links win the game every time. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The correct order of keywords will generally …

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Things that make you love and hate domain authority

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Search Google, and you will see tweets in the results. Create a post-specific resource …

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Predictive Search Is Popular With Mobile Searchers

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range …

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More focus is put on search engine spiders

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Paid link-building is considered black hat SEO and …

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Natural building blocks for your site

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. It’s not as easy to …

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Consumers trust authority

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. This is why hiring a reputable SEO company is important. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up …

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Things to avoid when dealing with content

Content that is valuable and useful gets shared. Create something people can use right away. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside …

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Reasons that marketers love gateway sites

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Google has placed an increased onus on trust …

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Growing popularity & links

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Due …

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Both SEO and social media posts drive traffic

A keyword like ‘coffee’, for example, wouldn’t tell you very much. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. You …

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A few words on analytics

Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. It is not entirely true though. Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping …

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Taboos about rankings that you should know

There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. In the short term, improving your SEO can have a dramatic impact on getting new customers. Before you decide which keywords are …

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Personalization counts: how do page impressions fit into this?

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Optimizing your content is truly …

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Remove things that keep search engines away

Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The easiest way to get …

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Learning about keyword stuffing

There are two types of backlinks, and they are internal backlinks and external backlinks. Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. Google likes to pretend that great content, and great websites, will …

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How to Write Post Blog Posts That Rank Well

Write locally oriented content: It’s one of the best things you can do to improve local rankings. Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business …

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How do you make a Google friendly site?

The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

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Trends That Will Shape Your Marketing Efforts

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Be certain to use your long-tail terms

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Don’t over promise in the …

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Google ranking factors

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. When …

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Use some of your best keywords in your bio

The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. To ensure consistently high quality, business owners and …

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Write Interesting and Meaningful Descriptions

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). HTTPS stands for ‘Secure’. It …

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Checking for Links for SEO

Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals …

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Focus more on Brand building

In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. As …

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How the Changes in HTML 5 Will Affect SEO?

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. If you're building links based on metrics, chances are that your rankings will drop when …

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Structuring the entire page

In the past, implementing SEO mainly involved in ensuring the targeted keywords are included in your website as many times as possible. This was regarded as the most effective practice. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that …

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The more engaging your content, the better

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are …

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What is real SEO?

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Getting More Value Out of Your SEO Campaigns

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly …

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Canonical URLs for SEO

The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! Every site-owner needs to gather links and local business owners would probably benefit even more for good …

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High ROI

Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there …

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Improved page segmentation

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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No-index or Remove Thin Pages

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Add valuable insight to your content

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. It helps the search engines quickly determine what the page …

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Easy to read and digest

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Find forums online that are related to your sites niche and get involved …

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Build a mobile-friendly site

Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on …

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Google Doesn’t Publish PageRank, So What can We Do?

When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an …

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Beauty is important and usability is even more critical

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it …

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Interlink your web pages

Any time Google opens up the vault and gives a peek inside the mountains of data it has at its disposal, marketers would do well to pay attention. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is …

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