Avoid link directories that link to all types of websites

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword …

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Bing pays more attention to the authority of the site

Get people talking about your brand, and mentioning it on their website, or any website for that matte Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. While Google is the big …

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Featured snippet opportunities

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Google’s number-one mission is to answer users’ queries in …

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Optimize images with your key term

A great and fast way to convey your goal is by using headlines and taglines. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to …

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Leverage the work your competitors have already done in optimisation

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. Google does not work only the way it used to …

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