Wait. Are search engine spiders really that simple?

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of …

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Lets look at our approach to javascript

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also …

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The reason everyone loves user generated content

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. This seems easy enough: Why does trust matter so much? Ensuring that users can find your site continuously means gaining long term customers.

Succeeding in SEO means paying attention to googlebot crawlers …

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Make link building your centre of attention

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to …

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URL structure acts as a categorization system for readers

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google …

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Self-publishing Parasite SEO based purely on keyword density

I think of black versus white hat in terms of night versus day. Most companies use SEO to increase website traffic, which in turn, increases revenue. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding …

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Pay attention to comment spam

Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Learn which industry ranking factors are important to your business and how to improve your online rankings. Just think about this for a moment. In Google search, a …

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Beginner's guide to CTR

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona …

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Reasons why you cannot fully understand keyword stuffing

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has …

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The best advice I've listened to about web crawlers

In the emerging days of the Web, directories were built to help users navigate to various websites. One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is …

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Let's follow cloaking best practise

So, what it can do, how long it takes, how much it costs, the effort involved. Links back to your site from elsewhere online are an important way to improve your search ranking; Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

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How you will benefit from white hat SEO

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a …

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How to survive your first encounter with keyword stuffing

The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. If you are working …

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We've reached a tipping point when it comes to SERPs

Finally, the content on your website can do a great deal to bolster your search engine rankings. Make sure that you include the following features to improve your conversion rate.ou’ll know by now that organic SEO can make a real difference to your business as a whole. Meta …

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Who links back to my site?

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The user’s keywords are typically shown in boldface when they appear in the search results (sometimes …

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A really cool way of writing description tags

Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. Just like you …

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Why Doesn’t SEO Always Work?

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount …

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A Google +1 can indirectly lead to a better page rank

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. I …

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What Does It Mean for SEO?

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Link-based search marketing does not optimize for search

You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. Google RankBrain is perhaps the greatest invention …

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Use Internal Links

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and …

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Run locally-targeted ad campaigns

Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. If you focus on building links that send real visitors to your website, you will soon find out that it …

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Define your goals

Mobile is becoming more popular every year. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are …

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SEO is a clean, lean, marketing machine

Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time. Googlebot is the name …

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Create link-worthy content

The success of any website goes beyond Search Engine Optimization. In fact, even with the most advanced white Hat SEO tricks and strategies, there’s always more to do if you must get the much-needed attention of Search Engine spiders. There is a common phrase that “content is king” when …

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Improved page segmentation

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

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The need to quantify quality

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Create a list of your closest competitors. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone …

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Cherish the more competitive terms in your buckets

Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on …

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How to improve your conversion rate

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Try optimizing your TF-IDF scores

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

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Have a Fast Load Time

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Coming up with great content is …

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You’ll be able to beat your competitors

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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More about the pros and cons of backlink indexing

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. In the past, creating keyword rich anchor text used to be considered an effective strategy …

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Are you focussing on the right keywords?

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. What used to be a handful …

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How Much Should You Be Spending On SEO Services?

Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business …

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Making Websites More Visible

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect …

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Use discretion with hashtags

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Research other business websites and encourage them to link to your site. Joint ventures are …

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First of all, check your web site for thin-content pages

Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business …

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How do you make a Google friendly link?

Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. The SERPs will most likely choose to display your meta-description …

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JavaScript can hinder crawling

Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. You shouldn’t wait passively for people to finally decide to link to you. Too many links, and it seems like your …

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Fix all Broken links

If the wrong people are hitting your website, it's all for nothing The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). Speaking from experience, I have often seen product manufacturers describe a product from their point of …

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Evaluating Websites that May Not Follow Best Practices

On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them …

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SEO and SEM can work together beautifully

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. To do the broken link-building method, you must find broken links on …

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