Spiders and bots, oh my!

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. Really want people to read your articles? Use numbers in your headlines! Links aren’t just for navigation; they are also a tool …

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Go long-tail and forget metrics

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. You need to utilise all aspects of digital marketing to form a …

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Focus on ROI Instead of dynamic pages

Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. If users cannot access your page due to compatibility problems, you are not …

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Maybe walled garden sites will be a thing of the past

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Keep a list of keywords that bring traffic from organic search queries to your …

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Backlinks are about so much more than Search Engine Optimisation

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. If it …

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Types of site changes brought on by CTR

Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website. Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. Structured data, sometimes referred to as schema …

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How you will benefit from backlinks

The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. In the recent years, Google became even more strict. Google launched 2 main …

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Discover the connection between user experience anchor text

Pages should be free of HTML validation errors. In itself it cannot be harmful for your SEO but what would Google prefer? Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO …

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The back story of offsite SEO

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Search is very …

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Missing Alt Tags and Broken Images

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Long …

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Guest posting.

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. For a long time Google looked at the …

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Universal Search/Blended Search

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? From the point of view of …

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Accessibility/spiderability

For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit …

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Average monthly search volume

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide …

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The meta keywords tag is not a ranking consideration

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

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Convert visitors of your website to customers

The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it …

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Be certain to use your long-tail search terms

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. If you execute your keyword research properly, you’ll end up with a …

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Hummingbird also impacts long-tailed search queries

Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as …

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See what keywords your competitors are ranking for

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that …

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Go On Podcasts

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. It is recommended to take a holistic approach to SEO and …

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Help with geolocation and international SEO

You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A …

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Your site speed isn’t important

As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. A great way to up your SEO in a general sense is to regularly update your site with …

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Number of backlinks to the domain

Prioritize keywords and phrases, plurals, singulars and misspellings. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning …

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Link Intersect for SEO

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. Develop …

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Help with geolocation and international SEO

Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms A high authority site will rank much faster than you. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites …

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How to Optimize for Voice Search

One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. Links …

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Add Content Expiry Headers

Your goal should be to create links to individual posts/pages along with those leading to your homepage. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. How …

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Dissecting Your SEO Competitors

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. If you want people to link to you, make it easy for them …

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Write Interesting and Meaningful Descriptions

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. In the early days of SEO, you …

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Create an Engaging Web Presence

Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Link building is all about …

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Create Images That Attract Links

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting …

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What search terms are your customers using?

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Links from a diverse range of websites are good, as …

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Great images compliment great website copy

SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines to look for what you have to offer, and in the area you are offering them in. Flash, undoubtedly tempts attraction, but it …

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Use, but don’t overuse your popular phrases

SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Search drives an incredible amount of both online and offline economic activity. When using internal links, it’s important to link to the page with descriptive keywords. That …

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Check what’s happening in your streams

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons …

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