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How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding.

Better Visibility on Social Media

Because time is the most valuable resource for small businesses (link is external) , the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset. Develop SEO-enabled content from creation Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that is ready to deliver across all devices. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. If an SEO tactic worked for one website that does not mean the same can be successfully applied to another.

Dive into searcher personas and search conversion workflows

The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo. Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images.

Linking to taxonomies

If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Targeting highly sought-after keywords can make it harder for you to rank higher in search, but this doesn’t mean that you can’t become an authority on a topic by using different phrases for the same concept. Gaz Hall, an SEO Expert from the UK, said: "There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked."

Who links back to my site?

Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy.