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Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have… So what constitutes low quality and how can it be avoided? Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area.

All you wanted to know about html but were afraid to ask

If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. If your site structure is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... something you’re not really able to change (easily) then you need to look at the number of pages. With so much crap content on the web, Google doesn’t want to waste space indexing it. The person who has the responsibility of managing the homepage’s search performance should also have some level of influence.

Optimise your site, paying special attention to URLs

Sitemap files contain a list of page URLs that you want indexed and are read by search bots. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports.

Determining Relevance: Trust your gut when it comes to CTR

Thin content can be defined as content with little or no added value. Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. Temporary redirects indicate a page has only moved temporarily so search engines won’t update their links or pass on link equity to the new URL. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. "

The time you invest in forums will pay back with improved positioning

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. When A great example that I like to use is Profile Business. pursuing a link, which is more important, relevance or authority? SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes. I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive.