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Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website.

The more engaging your article, the better

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. There was a time when Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings. Learn which industry ranking factors are important to your business and how to improve your online rankings. SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website.

How long is my content alive?

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. The main thing we need to do to improve a sites authority is to improve its TrustRank.

Here is your opportunity to write something and rank

When you use underscores to separate words in a URL name, Google will read it as one single word. The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. Gaz Hall, an SEO Expert from the UK, said: "An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them."

The first choice should be SEO

Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions acquiring links to your website from other websites on the web.