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Use it before it ceases to be an enabler of competitive advantage. Providing the best content related to that topic makes you deserving of the top spot in the search engines. When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers.

Social media signals have always invited contradicting opinions

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. Every “vote” or link to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion.

The goal of SEO is to make you money

Search engines aren't good at completing online forms (such as a login), and thus any content contained behind them may remain hidden. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when you decide to publish an article or a blog post, you need to make sure that you’re also linking it somewhere on your very own site. Generally speaking you want to use your keyword as the anchor text for your internal linking whenever possible. External linking (from other sites) shouldn’t be very heavily optimized for anchor text. If 90% of your links all have the same anchor text Google can throw a red flag, assuming that you’re doing something fishy.

Write the right guest posts for the right sites

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. If you command authority in your specific niche, Google will always see you as an important asset. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Gaz Hall, an SEO Expert from the UK, said: "We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven’t realize how easy it is. "

Technical SEO analysis is the foundation of any viable SEO program

One of the most important factors to consider when looking at a potential link is its relevancy. When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it.