Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!

Measure and Improve

Many people still think that having a high volume of crawlable and indexable pages is always better. Besides looking for established companies Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page).

Identify who are the main influencers in your industry

Evaluating keywords for relative opportunities is still very tough. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking. We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users.

Setting up an internal linking strategy

SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. Gaz Hall, from SEO Hull, had the following to say: "Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results."

Some websites are not as good as they seem to be

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas.