Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking.

Follow a consistent cadence towards ROI

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. See who links to your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! competitors, try to connect to the relevant ones and ask for a share. Make sure to craft an engaging email and why you think they’d like to share your content. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field.

Write a 1000+ words article, forget 500

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Think of SEO as one small part of a much more cohesive marketing strategy. The main text content on the page must be unique to avoid Google’s page quality algorithms. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines.

Clarification about rankings

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. Gaz Hall, a Freelance SEO Consultant, commented: "When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted"

Remove things that keep search engines away

For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages.