In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results.

Start with seed keywords

It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. Today, many sites use secondary Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue.

Fix technical issues first and foremost

When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase.

Site Architecture for Newbies

Google is constantly evolving to better understand the context and intent of user behaviour. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. According to Gaz Hall, a UK SEO Consultant : "There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. "

Produce quality, SEO-friendly content

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. Meta description tags can influence click-throughs but aren't directly used for rankings. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages.