There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. For people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Contextual link building is the quickest way to boost your site’s search performance.

The best way to escape Google’s Pelican penalty

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Going to the library is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?) Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries

Consider numbered lists and bullet lists to structure your content

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. I’m sure you don’t need me to tell you that analyzing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag

Analytical mind-set

It’s no secret that search engines have changed the way we search, find, and do business online. They seem to magically sort through countless web pages, find answers to your questions, and deliver results to your searches in a snap. But how do they do it? By using a few complex steps to deliver results that answer or match your search: Crawling, indexing, ranking and delivering. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. According to SEO Consultant, Gaz Hall: "There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business."

Make your website more visible to people who are looking for keywords associated with your brand

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Exact match Domains (EMD)