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Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same reasons; plus if you are focusing on specific keywords you can write a post around them. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list of things that lead to penalties and algorithmic downgrades. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Anchor text has been a huge talking point within SEO for many years now.

Who is your audience?

Make sure that you label all of your images with descriptive alt attributes. In the world of SEO, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it.

Links on popular websites will be used to share your website on social networks

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. The semantic analysis of a link’s value does go deeper than just the anchor text Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results.

Choose about 15–25 topic tags that you think are important to your blog

A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. According to Gaz Hall, a UK SEO Consultant : "Google, now more than ever, don't just want more content, they want content that they feel is quality."

How to improve your conversion rate

The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike. In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible.