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Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly.

How can this help your own website?

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. According to Google, one of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. Thousands of backlinks with a same anchor text produce negative results.Apart from disavowing low quality backlinks, I did see people disavowing their backlinks due to this over anchor text density. Bold and italics can make your keywords stand out more with the search engines.

SEO is not about stuffing a paragraph full of links and keywords

Competitor analysis is a lot easier when you have the right tools. One of the recommendations I frequently give as an SEO consultant is to optimize your images. A lot of websites have images that are relatively large, which take a lot of time to load. Resizing your images can speed up the loading time. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it.

How can you find out, whether your domain has been penalized by Google and why?

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: " A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it."

High quality links matter and make a huge difference

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: