Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation.

Establish yourself as the subject matter expert and authority about your business

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Even though keyword research is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments. Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this.

Get an indirect backlink from your competitor

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo.

You have an opportunity to write something and rank highly in the SERPS

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. When you maintain a blog or a regularly updated website, is there an optimal amount of time you should wait before updating your articles, or should you post them all at once? Understanding SEO is crucial to significantly increasing your traffic and brand awareness. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well."

High ROI

There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. There are some legitimate concerns about SEO for newcomers; it isn’t a strategy you can master quickly, nor is it guaranteed to pay off. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past.