Search engines will not consider your site to be an authority if the links are only emanating from one type of source. A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website.

Garner high-quality backlinks

At a bare minimum, include social sharing buttons on your content. Google AdWords have a brilliant Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business.

Find the best way to organize the content of your website

As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank.

Local SEO understands changing attention spans

The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Gaz Hall, a Freelance SEO Consultant, commented: "‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable."

Have you considered why it’s important to have quality outbound links from your website?

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.