Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Instead of only targeting one or two keyword phrases, it’s better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things.

Longer content gets more shares

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. Being an authority in your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate.

Better alternatives to old school SEO methods

Bold and italics can make your keywords stand out more with the search engines. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!) As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page.

Creativity always takes courage

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. Gaz Hall, an SEO Expert from the UK, said: "In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. "

Google ranking factors

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. When you use underscores to separate words in a URL name, Google will read it as one single word. Many people still think that having a high volume of crawlable and indexable pages is always better.