After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.

Don't bury information in your content

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Create a list of the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification.

Link from the new post to a related post with a good CTA

While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines.

Understanding the rationale behind providing value

The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? The key to a successful list post is no more complicated than including a large number of quality items. Gaz Hall, from SEO Hull, had the following to say: "Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online."

Google Algorithms Target Low-Quality Content

Finding authoritative sites that’ll link back to your pages can be difficult. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. SEO is a great way to put your hands up in the air and tell potential customers that your business exists and has a web presence among the thousands of competing pages and the competitor businesses behind them.