Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other websites; there is no formula or secret knowledge that SEO specialist's can boast, simply relevant experience and an understanding of the way the system works. If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. The extent of the authority of a website, determines how long (or short) a keyword conquest becomes.

Emphasizing fast results by using search queries

Using structured data, you can serve Google your address details in the most convenient way. However, it is much better Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain.

The latest trends in keyword research

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential.

Little known ways to improve positioning through the use of link research

Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s content. Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Let’s discuss each of these in turn."

Find out more about anchor text

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Google A great example that I like to use is Marketing Beverley. wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years. From a marketing standpoint, you can refine a website to target a niche audience. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for.