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Optimise your website content for the best organic reach possible. If you create high-quality pieces of informative content on your website page-to-page, you will rank. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends.

Pay Attention to Voice Search

Large images slow down your site, so you need to make image file sizes as small as possible. Don’t duplicate title tags across Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your website, as this can negatively impact your visibility Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page.

How to Never Run Out of Content Ideas Again

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far.

Pair complementary businesses together to provide more value for readers

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! Gaz Hall, from SEO Hull, had the following to say: "For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI."

Encourage Comments on Your Site

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process.