Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers.

If the URL contains words that are related to the search, the searchers will get a confirmation that your web page is relevant

When you write guest posts for other websites, don’t do it just for the purpose of getting a link in the author bio. Putting a Rel Author tag Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! in all of your published posts would mean that you’re putting your reputation on the line. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well.

The length of your title tag matters because it affects how much of your title is visible in search results

Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path.

DoFollow Links From Authority Sites

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Gaz Hall, from SEO Hull, had the following to say: "Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results."

Easy to read and digest

Use description meta tags to provide both search engines and users with a summary of what your page is about! Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. A natural link profile has variety. The links come from different domains and links will have different strengths.