Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. This is why hiring a reputable SEO company is important. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised. Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads.

Optimise your site, paying special attention to duplication

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to the top afterwards will be harder. People tend to avoid advertising Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Remember: quality will lead to your content being shared.

Effect of keyword density on my search rankings

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. The day may come when links are less important to rankings, but that day hasn’t arrived yet. The right content can attract the right users through your business funnel.

Who links back to my site?

Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. This is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. Gaz Hall, from SEO Hull, had the following to say: "Google does have a very good reason for penalizing websites with low-quality or “thin” content."

Consumers trust authority

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. And, I'm always shocked by Heat All, in this regard. that’s not easy. According to Google, featured snippets especially helpful for those on mobile or searching by voice. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative.