Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research.

Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. By regularly auditing your – Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination.

Create appropriate content with the right kind of keywords which are searched for

If you have the exact match domain name, search engines will give your domain priority. Utilise existing relationships with suppliers, partners and even customers to get links to your website. For example, if you sell a supplier’s products see if they have a section on their website that lists places to buy their products or distributors and ask if you can be added to this list. Other sources of links are industry specific directories where it makes sense for your business to have a listing. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one of them. By emulating the good and getting rid of the bad from your competitors pages we can not only equal but better the rankings they already have. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site

97% of consumers read online reviews for local businesses

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Did you know that there are hundreds of reporters out there looking for expert advice? If you’re good enough, you can be featured on big sites like Wall Street Journal and Forbes with a link pointing back to your blog. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Keywords or key phrases are simply the search terms someone types into a search engine, such as Google or Bing, when they are looking for certain information. People are constantly using keywords: whether they are in search for a specific product or just browsing to conduct personal research."

Be personal in a way that big businesses can’t be

One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. At a bare minimum, include social sharing buttons on your content.