To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. The key to growth is to set yourself up for it by …

Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don’t want to look anything like a spam site; that’s for sure – and Google WILL …

The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting …

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Link out to case studies related to your topic or make one of your own to explain the main idea and purpose of …

Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. This seems easy enough: Why does trust matter so much? Ensuring that users can find your site continuously means gaining long term customers.

Succeeding in SEO means paying attention to googlebot crawlers …

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

High authority links are great, but in my opinion, relevant links win the game every time. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset. The correct order of keywords will generally …

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. Really want people to read your articles? Use numbers in your headlines! Links aren’t just for navigation; they are also a tool …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. You need to utilise all aspects of digital marketing to form a …

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. SEO helps your business be found quickly and easily by potential customers. They also regularly take the form of questions …

Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a …

There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. Search Google, and you will see tweets in the results. Create a post-specific resource …

Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. If users cannot access your page due to compatibility problems, you are not …

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range …

SEO or search engine optimisation is a digital marketing method that works to optimise a website to perform well in search engine results. If that’s too long for you, then get the hell out of my office. Don’t go there. Google’s algorithm takes into account users’ interactions …

If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. So, 3 to 5 years ago you could get a job, an entry …

Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup …

They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your business’ content marketing strategy. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to …

The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Paid link-building is considered black hat SEO and …

Although a good SEO agency will point you in the direction of long-tail, niche keywords, it can be a good idea to use a mixture in order to appeal to a wide range of searchers as well as more specific searchers. It takes time, dedication, creativity, and patience to become …

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. Placing keywords in these tags can be beneficial in some search engines. The basic premise of the “less is more” mindset is simple. If you optimized your website for 100 different …

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. It’s not as easy to …

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. You can think of importance …

Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. This is why hiring a reputable SEO company is important. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up …

Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you are not creating the unique, original content that search engines love. After Google’s Exact Match Domain update, the importance …

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. Links are how search engines determine what a site is, how relevant …

Even human-generated content can be thin content. If you’ve got a complex topic to write about, consider creating an ultimate guide and dividing it into chapters rather than putting all your thoughts in one article. Authority is created over time. It can't be rushed. If visitors get what they …

To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Regular blog updates offer ongoing ways for you to establish your …

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

After all, why bother uploading a 1800x1800px image to your website when it’ll only be shown as 400x400px? In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Choose Relevant Images – It can be tempting just to attach any cool-looking …

I think of black versus white hat in terms of night versus day. Most companies use SEO to increase website traffic, which in turn, increases revenue. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding …

Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Learn which industry ranking factors are important to your business and how to improve your online rankings. Just think about this for a moment. In Google search, a …

The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. Keep a list of keywords that bring traffic from organic search queries to your …

The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in. With top-notch content, visitors get more meaning because their issues are resolved and value for money …

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona …

You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. If it …

Content that is valuable and useful gets shared. Create something people can use right away. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results. If you …

On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. Some long-tail keywords have little paid competition, while others are surprisingly expensive. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has …

SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. App store optimization for mobile applications is a colossal industry. Page load speed is also a ranking …

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. Google has placed an increased onus on trust …

In the emerging days of the Web, directories were built to help users navigate to various websites. One of the biggest benefits of SEO is stability. While traffic from a PPC campaign can fluctuate based on competition, the amount of traffic (and sales) a first-place search ranking can produce is …

So, what it can do, how long it takes, how much it costs, the effort involved. Links back to your site from elsewhere online are an important way to improve your search ranking; Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but …

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. Due …

A keyword like ‘coffee’, for example, wouldn’t tell you very much. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. You …

Here’s the thing – people tend to mistake content marketing with publishing a few blog posts on their website. Plagiarism is another thing that gets content penalized. Not to mention that people don’t want to read regurgitated text. Be unique and original. Structured data, sometimes referred to as schema …

Webpages with their target keyword in their URL tend to rank higher in Google than those that didn’t. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a …

Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global navigation is the set of links that can be accessed from any page on a website. Make sure to apply a sug­gested guideline of one to three keywords …